Godzilla is one of the most recognizable symbols of Japanese popular culture worldwideand remains an important facet of Japanese films, embodying the kaiju subset of thetokusatsu genre. Godzilla’s vaguely humanoid appearance and strained, lumbering movements endeared it to Japanese audiences, who could relate to Godzilla as a sympathetic character despite its wrathful nature.Audiences respond positively to the character because it acts out of rage and self-preservation and shows where science and technology can go wrong.[78]

Godzilla has been considered a filmographic metaphor for the United States, as well as an allegory of nuclear weapons in general. The earlier Godzilla films, especially the original, portrayed Godzilla as a frightening, nuclear monster. Godzilla represented the fears that many Japanese held about the nuclear attacks on Hiroshima and Nagasaki, and the possibility of recurrence.As the series progressed, so did Godzilla, changing into a less destructive and more heroic character as the films became geared towards children. Since then, the character has fallen somewhere in the middle, sometimes portrayed as a protector of the world from external threats and other times as a bringer of destruction.

Godzilla remains one of the greatest fictional heroes in the history of film, and is also the second of only three fictional characters to have won the MTV Lifetime Achievement Award, which was awarded in 1996. Godzilla was given a star on the Hollywood Walk of Fame in 2004 to celebrate the premiere of the character's 50th anniversary film, Godzilla: Final Wars. Godzilla's pop-cultural impact has led to the creation of numerous parodies and tributes, as seen in media such as Bambi Meets Godzilla, which was ranked as one of the "50 greatest cartoons",various episodes of Mystery Science Theater 3000, and the song "Godzilla", by Blue Öyster Cult. Godzilla has also been used in advertisements, such as in a commercial for Nike, where Godzilla lost a game of basketball to NBA player Charles Barkley. The commercial was subsequently adapted into a comic book illustrated by Jeff Butler. Godzilla has also appeared in a commercial for Snickers candy bar, which served as an indirect promo for the 2014 movie. Godzilla's success inspired the creation of numerous other monster characters, such as GameraYonggary and Gorgo.

Godzilla's fame and saurian appearance has had an impact on the scientific community. Gojirasaurus is a dubious genus of coelophysid dinosaur, named by paleontologist and admitted Godzilla fan Kenneth CarpenterDakosaurus is an extinct marine crocodile of the Jurassic Period, which researchers informally nicknamed "Godzilla".Paleontologists have written tongue-in-cheek speculative articles about Godzilla's biology, with Ken Carpenter tentatively classifying it as a ceratosaur based on its skull shape, four fingered hands and dorsal scutes, and paleontologist Darren Naish expressing skepticism while commenting on Godzilla's unusual morphology.

Godzilla's ubiquity in pop-culture has led to the mistaken assumption that the character is in the public domain, resulting in litigation by Toho to protect their corporate asset from becoming a generic trademark. In April 2008, Subway depicted a giant monster in a commercial for their Five Dollar Footlong sandwich promotion. Toho filed a lawsuit against Subway for using the character without permission, demanding $150,000 in compensation. In February 2011, Toho sued Honda for depicting a fire-breathing monster in a commercial for the Honda Odyssey. The monster was never mentioned by name, being seen briefly on a video screen inside the minivan.The Sea Shepherd Conservation Society christened a vessel Gojira. Its purpose is to target and harass Japanese whalers in defense of whales in the Southern Ocean Whale Sanctuary. The Gojira was renamed MV Brigitte Bardot in May 2011 due to legal pressure from TohoGojira is the name of a French death metal band, formerly known as Godzilla; legal problems forced the band to change their name.

Cultural ambassadorEdit

To encourage tourism in April 2015 the central Shinjuku ward of Tokyo named Godzilla an official cultural ambassador. During an unveiling of a giant Godzilla bust at Toho headquarters, Shinjuki mayor Kenichi Yoshizumi stated "Godzillia is a character that is the pride of Japan." The mayor extended a residency certificate to an actor in a rubber suit representing Godzilla, but as the suit's hands were not designed for grasping it was accepted on Godzilla's behalf by a Toho executive. Reporters noted that Shinjuku ward has been flattened by Godzilla in three Toho movies                                                                                                                                                                                                                                                                                                                                   

References   The title character of the 1998 film was originally created as a reimagining of Godzilla but was later retconned as a separate stand-alone character, apart from Godzilla, and was officially renamed as "Zilla" by Toho for future appearances, however, "Godzilla" continues to be used as a title on products that pre-date the name change, such as any re-releases of the 1998 film and its animated sequel, Godzilla: The Series  Edit


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